Our refill initiative started by listening to customers. At the famers market, I kept hearing the same thing: "I don't want to throw this jar away, can you reuse it?" I heard it enough times to know this mattered to more than just me. In 2022, I launched a jar collection program, but it only reached people who could make it to the market and I knew we couldn't maintain it long term. So, I went back to the drawing board and found a better solution. We launched drop-in refills in 2023 and within the first six months, we sold 392 refills. It was amazing to see what happens when a community comes together around something that matters.